GAP_AI — OSR5 — Capabilities Deck

Gap Product on Talent Lifestyle live action, studio clips from Product Flat Lays

WOMEN'S JEANS Women High Rise 90s Slim Straight Jeans

Color Medium Wash Color Light Indigo Blue Color Light Indigo Acid

FEMALE TALENT ARCHETYPES Everyday women, friendly, approachable, casual, progressive, attitude driven, diversity, all body positive types, inclusive

Women High Rise 90s Slim Straight Jeans Color Medium Wash

Women High Rise 90s Slim Straight Jeans Color Light Indigo Blue

Women High Rise 90s Slim Straight Jeans Color Light Indigo Acid

Women High Rise 90s Slim Straight Jeans

PRODUCT
ON MODEL
VIDEO

Concept One

Women High Rise 90s Slim Straight Jeans

PRODUCT
ON MODEL
VIDEO

Concept Two

MEN'S SWEATSHIRTS Heavyweight Oversized Hoodie

Color Army Jacket Green Color Rugby Gold Color Black

MALE TALENT ARCHETYPES Everyday men, approachable, casual, progressive, diversity, not a jock type, easy going but not laid back, focused but friendly

MEN'S SWEATSHIRTS Color Army Jacket Green

MEN'S SWEATSHIRTS Color Rugby Gold

MEN'S SWEATSHIRTS Color Black

Heavyweight Oversized Hoodie

PRODUCT
ON MODEL
VIDEO

Concept One

Heavyweight Oversized Hoodie

PRODUCT
ON MODEL
VIDEO

Concept Two

PRICING : STATIC PER ‘SELECTED’ AI IMAGE (FROM SET OF 10 AI IMAGES)

BLOCK OF

PRICE

Comments

1000
SELECTED
AI IMAGES

$2.99 / SELECTED AI IMAGE

Block of 1000, 2000, 3000…Selected AI images up to 10,000 Selected AI images

10,000
SELECTED
AI IMAGES

$1.99 / SELECTED AI IMAGE

Block of 10,000, 20,000, 30,000… Selected AI images up to 100,000 Selected AI images

100,000
SELECTED
AI IMAGES

$0.99 / SELECTED AI IMAGE

Block of 100,000, 200,000, 300,000…Selected AI images up to 1,000,000 Selected AI images

10 GEN AI IMAGES OF MULTIPLE POSES & ANGLES TO CHOOSE FROM (EXAMPLE: 10,000 AI IMAGES GENERATED FOR 1000 SELECTED IMAGES)

TRY-ON CLOTHING CLOSE UP & DETAILS INCLUDED

PRICE PER IMAGE FOR SELECTED IMAGE(S) ONLY

23

PRICING : STATIC PER ‘SELECTED’ AI IMAGE (FROM SET OF 10 AI IMAGES)

Block of

1,000Selected AI Images

Price $2.99/ selected AI image

Comments Block of 1000, 2000, 3000… Selected AI images up to 10,000 Selected AI images

Block of

10,000Selected AI Images

Price $1.99/ selected AI image

Comments Block of 10,000, 20,000, 30,000… Selected AI images up to 100,000 Selected AI images

Block of

100,000Selected AI Images

Price $0.99/ selected AI image

Comments Block of 100,000, 200,000, 300,000… Selected AI images up to 1,000,000 Selected AI images

10 GEN AI IMAGES of multiple poses & angles to choose from

Try-on clothing close up & details included

Price per image for selected image(s) only

PRICING : VIDEO PER ‘SELECTED’ VIDEO CLIP (5 Seconds) (FROM A REEL OF 30 Second SOLID Background Video)

BLOCK OF

PRICE

Comments

100
SELECTED
VIDEO CLIPS

$3.99 / SELECTED VIDEO CLIP

Block of 100, 200, 300… Selected 5 Sec Clips from 30 sec reels up to 1,000 Video Clips

1,000
SELECTED
VIDEO CLIPS

$2.99 / SELECTED VIDEO CLIP

Block of 1000, 2000, 3000… Selected 5 Sec Clips from 30 sec reels up to 10,000 Video Clips

10,000
SELECTED
VIDEO CLIPS

$1.99 / SELECTED VIDEO CLIP

Block of 10,000, 20,000, 30,000… Selected 5 Sec Clips from 30 sec reels up to 10,000 Video Clips

30 SECOND VIDEO CLIP & REEL TO CHOOSE FROM

ENTIRE 30 SECOND VIDEO CLIP WITH SOLID BACKGROUND

PRICE PER VIDEO FOR SELECTED 5 SECOND CLIP(S) ONLY

24

PRICING : VIDEO PER ‘SELECTED’ VIDEO CLIP (5 Seconds) (FROM A REEL OF 30 Second SOLID Background Video)

Block of

100Selected Video Clips

Price $3.99/ selected video clip

Comments Block of 100, 200, 300… Selected 5 Sec Clips from 30 sec reels up to 1,000 Video Clips

Block of

1,000Selected Video Clips

Price $2.99/ selected video clip

Comments Block of 1000, 2000, 3000… Selected 5 Sec Clips from 30 sec reels up to 10,000 Video Clips

Block of

10,000Selected Video Clips

Price $1.99/ selected video clip

Comments Block of 10,000, 20,000, 30,000… Selected 5 Sec Clips from 30 sec reels up to 10,000 Video Clips

30 second video clip & reel to choose from

Entire 30 second video clip with solid background

Price per video for selected 5 second clip(s) only

PRICING : VIDEO PER ‘SELECTED’ VIDEO CLIP (5 Seconds) (FROM A REEL OF 30 Second DYNAMIC Background Video)

BLOCK OF

PRICE

Comments

100
SELECTED
VIDEO CLIPS

$4.99 / SELECTED VIDEO CLIP

Block of 100, 200, 300… Selected 5 Sec Clips from 30 sec reels up to 1,000 Video Clips

1,000
SELECTED
VIDEO CLIPS

$3.99 / SELECTED VIDEO CLIP

Block of 1000, 2000, 3000… Selected 5 Sec Clips from 30 sec reels up to 10,000 Video Clips

10,000
SELECTED
VIDEO CLIPS

$2.99 / SELECTED VIDEO CLIP

Block of 10,000, 20,000, 30,000… Selected 5 Sec Clips from 30 sec reels up to 10,000 Video Clips

30 SECOND VIDEO CLIP & REEL TO CHOOSE FROM

ENTIRE 30 SECOND VIDEO CLIP WITH DYNAMIC BACKGROUND (SET & PROP)

PRICE PER VIDEO FOR SELECTED 5 SECOND CLIP(S) ONLY

25

PRICING : VIDEO PER ‘SELECTED’ VIDEO CLIP (5 Seconds) (FROM A REEL OF 30 Second DYNAMIC Background Video)

Block of

100Selected Video Clips

Price $4.99/ selected video clip

Comments Block of 100, 200, 300… Selected 5 Sec Clips from 30 sec reels up to 1,000 Video Clips

Block of

1,000Selected Video Clips

Price $3.99/ selected video clip

Comments Block of 1000, 2000, 3000… Selected 5 Sec Clips from 30 sec reels up to 10,000 Video Clips

Block of

10,000Selected Video Clips

Price $2.99/ selected video clip

Comments Block of 10,000, 20,000, 30,000… Selected 5 Sec Clips from 30 sec reels up to 10,000 Video Clips

30 second video clip & reel to choose from

Entire 30 second video clip with dynamic background (set & prop)

Price per video for selected 5 second clip(s) only

PRICING : TALENT PER ‘SELECTED’ MODEL TALENT (FROM SET OF 10 OPTIONS PER MODEL ARCHETYPE)

BLOCK OF

PRICE

Comments

10
SELECTED
AI MODELS

$19.99 / SELECTED AI TALENT

Block of 10, 20, 30… Selected AI Models up to 100 Selected Talent Models

100
SELECTED
AI MODELS

$9.99 / SELECTED AI TALENT

Block of 100, 200, 300… Selected AI Models up to 1000 Selected Talent Models

1000
SELECTED
AI MODELS

$4.99 / SELECTED AI TALENT

Block of 1000, 2000, 3000… Selected AI Models up to 10,000 Selected Talent Models

10 OPTIONS OF AI MODELS FOR EACH ARCHETYPE TO CHOOSE FROM

GEN AI MODELS WILL BE UNIQUE TO GAP

PRICE PER MODEL WOULD BE A ONE TIME COST

26

PRICING : TALENT PER ‘SELECTED’ MODEL TALENT (FROM SET OF 10 OPTIONS PER MODEL ARCHETYPE)

Block of

10Selected AI Models

Price $19.99/ selected AI talent

Comments Block of 10, 20, 30… Selected AI Models up to 100 Selected Talent Models

Block of

100Selected AI Models

Price $9.99/ selected AI talent

Comments Block of 100, 200, 300… Selected AI Models up to 1,000 Selected Talent Models

Block of

1,000Selected AI Models

Price $4.99/ selected AI talent

Comments Block of 1000, 2000, 3000… Selected AI Models up to 10,000 Selected Talent Models

10 options of AI models for each archetype to choose from

Gen AI models will be unique to GAP

Price per model would be a one time cost

PRICING MODEL (PER BLOCK)

Selected AI Images

Block of 1000 Images

Block of 10,000 Images

Block of 100,000 Images

Price per Image

$2.99

$1.99

$0.99

Selected AI Video – 5s

Block of 100 Videos

Block of 1000 Videos

Block of 10,000 Videos

Price per AI Video

$3.99

$2.99

$1.99

Selected AI Talent Model

Block of 10 Models

Block of 100 Models

Block of 1000 Models

Price per Model

$19.99

$9.99

$4.99

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PRICING MODEL (PER BLOCK)

Selected AI Images

Price per image

Block of 1,000 Images$2.99/ image

Block of 10,000 Images$1.99/ image

Block of 100,000 Images$0.99/ image

Selected AI Video – 5s

Price per AI video

Block of 100 Videos$3.99/ video

Block of 1,000 Videos$2.99/ video

Block of 10,000 Videos$1.99/ video

Selected AI Talent Model

Price per model

Block of 10 Models$19.99/ model

Block of 100 Models$9.99/ model

Block of 1,000 Models$4.99/ model

OUR WORKFLOW

AI-ART CREATIVE PROCESS

Slide 1 — Gap Product on Talent

Slide 2 — WOMEN'S JEANS

Slide 3 — FEMALE TALENT ARCHETYPES

Slide 4 — Women High Rise 90s Slim Straight Jeans, Color Medium Wash

Slide 5 — Women High Rise 90s Slim Straight Jeans, Color Medium Wash

Slide 6 — Women High Rise 90s Slim Straight Jeans, Color Medium Wash

Slide 7 — Women High Rise 90s Slim Straight Jeans, Color Light Indigo Blue

Slide 8 — Women High Rise 90s Slim Straight Jeans, Color Light Indigo Blue

Slide 9 — Women High Rise 90s Slim Straight Jeans, Color Light Indigo Acid

Slide 10 — Women High Rise 90s Slim Straight Jeans, Color Light Indigo Acid

Slide 11

Slide 12

Slide 13 — MEN'S SWEATSHIRTS

Slide 14 — MALE TALENT ARCHETYPES

Slide 15 — MEN'S SWEATSHIRTS, Color Army Jacket Green

Slide 16 — MEN'S SWEATSHIRTS, Color Army Jacket Green

Slide 17 — MEN'S SWEATSHIRTS, Color Rugby Gold

Slide 18 — MEN'S SWEATSHIRTS, Color Rugby Gold

Slide 19 — MEN'S SWEATSHIRTS, Color Black

Slide 20 — MEN'S SWEATSHIRTS, Color Black

Slide 21

Slide 22

Slide 23 — PRICING : STATIC

Slide 24 — PRICING : VIDEO

Slide 25 — PRICING : VIDEO

Slide 26 — PRICING : TALENT

Slide 27 — Pricing Model (Per Block)

Slide 28 — OUR WORKFLOW

Slide 29 — AI-ART CREATIVE PROCESS

Slide 30 — Outro